Swiss Banking Advisory

Ella Thuiner LLC

Seefeldstrasse 69 

CH-8008 Zurich 



Reduce Complexity 


Review  BOOK

According to a reader, "Banks of the Future presents project management as an enabler for innovation in banking & finance. It presents a new dimension in banking to consider, combining innovation, artificial intelligence, mindfulness, and creativity as a modern way of attracting new and keeping old clients. It exposes the hidden values of appreciating banking employees' human side. Even if your background is not banking at all, you will still learn from the most essential parts of this book. It can also give you some valuable banking insights. I especially liked the fact that nearly 100 experts were quoted, ranging from Steve Jobs to Sigmund Freud, from Michio Kaku to Oprah Winfrey. A very unique combination of banking knowledge, not usually available outside the industry.” Bookshop  and   Online


The grey on grey IT-science magazine creates a new chain of questions: Is it the right way these days to produce large documents grey on grey? What is the best way to communicate in the information age? Can we document with simple pictures? Do we have different types of documentation for different groups of people? Can we use colours and funny pictures to ensure that the reader doesn’t fall asleep? Do we look less intelligent in IT departments if we document the solution/issues in a simple way in order that all different areas can understand it? Today businesses have learned to deal with the complications in IT, but can IT become simple? What does it mean for the productivity in today’s banking environment?  Keep it Simple, Stupid


Behavioural Finance: Nobel Laureate Daniel Kahneman Decisions: Outliers LossAversion Overconfidence Faith  Negotiation Framing  ...Insights into Irrational Minds and Markets, James Montier . Judgment under Uncertainty: Heuristics and Biases & Prospect Theory: An Analysis of Decision under Risk (Daniel Kahneman; Amos Tversky).. Market e¦ciency, long-term returns, and behavioral finance: Eugene F. Fama. Why don't we recognize our irrational decisions ? Biology of Behavioral Finance  Does the Stock Market Overreact? Werner F. M. De Bondt; Richard Thaler. According to Ernst Fehr "Fairness" effects the behaviour in the markets... ZURICH MINDS  Leon Festinger, Henry Riecken & Stanley Schachter: When Prophecy Fails ....Irrational Exuberance: Robert J. Shiller. Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing, Hersh Shefrin....